ASUS Zenfone 11 Ultra: A Gargantuan Departure from Tradition

If you've been keeping up with the latest in the smartphone world, you might have heard the buzz surrounding ASUS' Zenfone line. While rumors of its demise were greatly exaggerated, the new Zenfone 11 Ultra still manages to raise some eyebrows. This behemoth of a phone bears a striking resemblance to the gaming-focused ROG Phone 8 Pro, both in terms of design and specs.


If you've been keeping up with the latest in the smartphone world, you might have heard the buzz surrounding ASUS' Zenfone line. While rumors of its demise were greatly exaggerated, the new Zenfone 11 Ultra still manages to raise some eyebrows. This behemoth of a phone bears a striking resemblance to the gaming-focused ROG Phone 8 Pro, both in terms of design and specs.

A Departure from Tradition


At first glance, it's hard to ignore the fact that the Zenfone 11 Ultra is a far cry from its predecessor, the compact Zenfone 10. Gone are the days of pocket-friendly smartphones with grippy backs and innovative features like fingerprint swipe gestures. Instead, ASUS has opted for a larger form factor, catering to those who prefer a bigger screen real estate.

The Reader's Guide

Familiar Features with a Twist


If you've had a chance to read our Zenfone 11 Ultra review, you'll know that ASUS has managed to retain some of the beloved features of the Zenfone series. Back-tap gestures, a stock-like UI, and an upgraded triple camera setup are just a few highlights of this new flagship. It's clear that ASUS wanted to bring the best of the Zenfone experience to a larger audience, and they've certainly delivered on that front.

Availability Woes


Despite the impressive hardware and positive reviews, ASUS seems to be struggling with one crucial aspect - availability. The lack of carrier and store partnerships means that the Zenfone 11 Ultra isn't as easily accessible to consumers as other flagship phones like iPhones and Galaxies. This limited availability is hindering ASUS' ability to compete in the market, despite the phone's impressive specs.

Looking to the Future


If the rumors are to be believed, ASUS might be gearing up for a more mainstream approach with its Zenfone lineup. By borrowing design elements from the ROG series and focusing on glass materials, advanced camera tech, and AI features, ASUS could be positioning itself to appeal to a wider audience. While this might mean saying goodbye to the compact form factor, the Zenfone 11 Ultra's aggressive pricing and top-notch performance make it a compelling option in the flagship market.

The Verdict


In a market saturated with oversized flagships, the ASUS Zenfone 11 Ultra stands out as a well-priced powerhouse that's hard to ignore. While availability remains a concern, those who manage to get their hands on this device will be treated to a big display, fast charging, stellar performance, and versatile cameras. And who knows, we might still see a compact Zenfone 11 make its debut in the near future, proving that ASUS is capable of catering to both small and large phone enthusiasts.

So, if you're in the market for a new smartphone and are willing to do a bit of hunting to find the Zenfone 11 Ultra, you might just be pleasantly surprised by what ASUS has to offer.

Saadat Qureshi

Hey, I'm Saadat Qureshi, your guide through the exciting worlds of education and technology. Originally from Karachi and a proud alum of the University of Birmingham, I'm now back in Karachi, Pakistan, exploring the intersection of learning and tech. Stick around for my fresh takes on the digital revolution! Connect With Me